{"title":"Strategy Sessions","description":"\u003cp\u003eThis space and these sessions are designed so you don't have to carry the weight alone. \u003cmeta charset=\"utf-8\"\u003eSometimes you simply want another experienced business brain to help you work through one clear decision, problem or next move.\u003c\/p\u003e\n\u003cp\u003eWhat people bring here is varied, but the work I do with you is ultimately about the same thing: building a bridge from where the business stands now to where you want it to go, solving what gets in the way and helping something genuinely good reach further.\u003c\/p\u003e\n\u003cp\u003eBook your session and let me help you out.\u003c\/p\u003e","products":[{"product_id":"business-sparring-session","title":"Open Business Session","description":"\u003cp\u003e\u003cspan\u003eA focused, private 1:1 working session for founders and business owners when there is something you want to understand, decide, improve or solve properly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBring me the opportunity, idea, issue, question, decision or the thing you have been staring at for slightly too long, and let's get to work. I'm here to help you get to where you want to go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA Business Sparring Session is useful when you want to:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003emake an important business decision and think through what it actually costs, changes and creates\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eunderstand why something is not working\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003esharpen or come up with an idea, proposition or pivot\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ecompare several possible routes and decide what makes sense\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ework through a strategic, structural or growth question\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eturn scattered thoughts or information into an actual plan\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eprepare properly for a next step, conversation or opportunity\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWhether you are running an established business, scaling or still in the building phase, this session is for you as a founder or business owner. This session can be strategic, commercial, operational or creative, or all of those things at once.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLet's get to work!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBring me the problem, idea, process, numbers, offer, decision or slightly chaotic situation as it currently exists. Within this session, we actually work on your input together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDepending on what you bring, we might pull something apart to understand what is really happening, think it through together, calculate whether an idea makes commercial sense, compare different routes, restructure something, develop a concept, make a decision or start building a better version while we are in the room. I will ask questions, of course. But I will also give you my perspective, challenge assumptions, make suggestions and tell you what I see, including when I think something does or does not make sense.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou get my ability to take in a lot of information quickly, connect parts of the business that are often looked at separately and get to the question underneath the question. I bring more than eight years of experience building, running, restructuring, marketing and creating businesses, together with strategic thinking, commercial judgement and pattern recognition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou also get someone firmly in your corner. Think of me as your cheerleader, who wants to see you get to where you want to go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThere is no standard framework I run every session through. I use the thinking, tools and structure that fit what is actually in front of us. This is part sparring, part problem-solving and part \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ehow do we actually make this work?\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e The common denominator is that we use the time to get somewhere. So by the end of our time together, we have solved something, made a decision, worked through the numbers, redesigned the way something works, developed an idea, found the actual reason something keeps going wrong or built the first version of something the business needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA surprising amount can happen in 60 or 90 minutes when we are actually working on the thing rather than only talking about it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBefore we meet\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce your session is booked, I will send you a short email with a few questions about the business and what you would like to put on the table. Share whatever helps me understand the situation before we meet. That might be numbers, offers, plans, documents, links, screenshots, processes, questions, half-finished ideas or the slightly chaotic explanation of what is happening. Nothing needs to be polished. If what you bring needs more space or material, I can set up a private space for us to use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI go through everything before we meet, so our time together goes to the work and not to getting me up to speed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e60 or 90 minutes?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChoose 60 minutes when you have one reasonably defined question, issue or decision. Choose 90 minutes when there are more moving parts, when you want to work through material together in more detail or when the question needs more room.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePractical details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDuration: 60 or 90 minutes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePrice: €165, taxes included\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFormat: Online worldwide, or in person in the Netherlands\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLanguage: English or Dutch\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTime zone: Europe\/Amsterdam. Your local time is shown in the booking tool.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAppointment: Complete your purchase and select an available appointment within the booking flow. Your personal welcome email then arrives automatically with all practical information.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRecording: The session is not recorded by default. You are welcome to do so yourself, and it helps to have any documents, plans or numbers you want to use within reach.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eNDA: If what you share requires one, email \u003c\/span\u003e\u003ca href=\"mailto:meer@memblee.com\"\u003e\u003cspan\u003emeer@memblee.com\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e after booking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePut it on the table. Let's work on it.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSee you soon,\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMeer\u003c\/span\u003e\u003c\/p\u003e","brand":"Memblee","offers":[{"title":"60 min \/ Yes \/ English","offer_id":59370992992601,"sku":null,"price":140.0,"currency_code":"EUR","in_stock":true},{"title":"60 min \/ No \/ English","offer_id":59372555927897,"sku":null,"price":140.0,"currency_code":"EUR","in_stock":true},{"title":"90 min \/ Yes \/ English","offer_id":59370993025369,"sku":null,"price":193.0,"currency_code":"EUR","in_stock":true},{"title":"90 min \/ No \/ English","offer_id":59372555960665,"sku":null,"price":193.0,"currency_code":"EUR","in_stock":true},{"title":"60 min \/ Yes \/ Nederlands","offer_id":59436358730073,"sku":null,"price":140.0,"currency_code":"EUR","in_stock":true},{"title":"60 min \/ No \/ Nederlands","offer_id":59436358762841,"sku":null,"price":140.0,"currency_code":"EUR","in_stock":true},{"title":"90 min \/ Yes \/ Nederlands","offer_id":59436358795609,"sku":null,"price":193.0,"currency_code":"EUR","in_stock":true},{"title":"90 min \/ No \/ Nederlands","offer_id":59436358828377,"sku":null,"price":193.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1079\/3520\/3673\/files\/OpenBusinessSession.png?v=1790248808"},{"product_id":"growth-direction-session","title":"Business Evolution Session","description":"\u003cp class=\"p1\"\u003eA private 1:1 strategy session to explore, shape and build what could come next for your business.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYou might already have a new product, offer, direction, expansion plan or ambitious idea in mind. Or you might simply know that you want something to change, grow or evolve and want to figure out what that could look like.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe look at where the business is now, where you would like to go and then work out which direction makes sense and what it would actually take to get there.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eThis session is useful when you want to:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003edevelop a new product, offer or direction, or figure out what the right next move could be\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eturn bigger growth ambitions into a credible, aligned plan across all that your business entails\u003c\/li\u003e\n\u003cli class=\"li1\"\u003edecide what should evolve, what needs to change and what is worth protecting as the business grows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003ci\u003e\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether you are expanding something that already works, introducing something entirely new or simply know the business is ready for its next chapter, this session gives us the space to explore it properly. We can be ambitious and creative while staying firmly grounded in what is commercially and operationally possible. You can come in with a fully formed idea, three possible directions or nothing more specific than \u003ci\u003eI know I want to take this business somewhere else.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eLet's find the bridge.\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is where we get creative, but stay grounded.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe can develop new ideas, explore opportunities, rethink your offer structure, compare different directions or map out how the business could grow from here. We can look at new products, markets, revenue streams, positioning, sales, operations, your own role or how several pieces could fit together differently.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIf the maths, business model or day-to-day reality underneath an idea does not make sense, I will tell you. Then we look at what could work instead. I'm here to help you build something that succeeds, not simply agree that an idea sounds good.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThere is no predetermined answer we are trying to reach. The useful result may be an ambitious move forward. It may be choosing one route from three good possibilities. It may be reshaping an idea until it becomes viable.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThat also means deciding what \u003cb\u003enot\u003c\/b\u003e to change. If there are values, ways of working, offers or qualities that are fundamental to the business, we take those with us. The next version of your business should still feel like your business\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBy the end of our time together, you may have a new direction, a stronger version of the idea you came in with, a clear choice between several routes or a practical plan for moving from where you are now to what comes next.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSometimes the answer is an ambitious move forward.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSometimes it is the enormous relief of realising that your business does not need to become three different businesses at once, and that there is a much better route for it to evolve naturally.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eBefore we meet\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOnce your session is scheduled in, I will send you a short email with a few questions about the business, where it is now and what you are considering next. Share whatever helps me understand both the current business and the direction you are thinking about.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThat might be existing offers, numbers, plans, ideas, projections, documents, links, screenshots, positioning, previous attempts or the slightly chaotic collection of thoughts that currently constitutes \u003ci\u003ethe plan\u003c\/i\u003e. Nothing needs to be polished.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eI go through everything before we meet, so our time together goes to exploring, testing and building the direction rather than getting me up to speed.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Memblee","offers":[{"title":"60 min \/ English","offer_id":59370995024217,"sku":null,"price":140.0,"currency_code":"EUR","in_stock":true},{"title":"90 min \/ English","offer_id":59370995056985,"sku":null,"price":193.0,"currency_code":"EUR","in_stock":true},{"title":"60 min \/ Nederlands","offer_id":59436358599001,"sku":null,"price":140.0,"currency_code":"EUR","in_stock":true},{"title":"90 min \/ Nederlands","offer_id":59436358631769,"sku":null,"price":193.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1079\/3520\/3673\/files\/BusinessEvolotionsession.png?v=1790248669"},{"product_id":"business-transition-session","title":"Business in Transition Session","description":"\u003cp\u003e\u003cspan\u003eA private strategy session for two important moments when the structure of a business, and your place within it, is about to change or is already changing as you're reading this.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThink ahead before the business changes shape\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cspan\u003eFor the business, your position in it \u0026amp; what comes next\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis session is for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e01. Family succession or a generational transfer\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e02. A founder or co-founder preparing for growth, investment or further dilution\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eThings change...\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eOne decision tends to tip into the next, and before long, the whole board can look different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRoles shift. Ownership changes. New people enter the picture. Responsibilities move. Relationships develop. And choices that look fairly straightforward today can shape the company, and your place within it, for years. You know this already.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis session gives us the time and space to look ahead, think a few moves further and make deliberate choices about what happens next, with someone firmly in your corner to question, challenge and think it through with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe look at what is about to change, what that means for you and the business, the decisions ahead and anything worth getting clear on now. That might mean roles and responsibilities, ownership, decision-making, different interests, continuity, assumptions that need testing or conversations that need to happen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eChoose your situation below.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eFamily succession \u0026amp; generational transfer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eYou are considering taking over the family business, already know that you will or are somewhere in the middle of making the transition happen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThere is the practical side of a generational transfer, of course. But there is also the much bigger question of what happens when one generation begins to step back and another starts making the business its own.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe can look at what taking over would actually mean for you, what kind of role you want, what you would like to preserve and what you would like to change. We can explore ownership, responsibilities and decision-making, but also the expectations underneath them and what the company will actually need from both generations for the transition to work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou get my experience and strategic perspective, but also an open space to talk, contemplate, have doubts, think out loud, be incredibly ambitious, be the most confident version of yourself or be somewhere in between. All of it is useful information when you are making decisions that may shape the next years of both your business and your life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is a custom session, which means we use the time for what your situation actually needs. We can explore, map out, calculate, compare or simply have the conversation that needs to be had.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eDoes everyone mean the same thing when they talk about “taking over”? How much room will there really be to do things differently? What role will the previous generation have afterwards? Who will be responsible for what? Where will decision-making authority sit? What needs to remain stable for employees, customers and the business itself? And importantly, what do you want the next chapter to look like?\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you are still deciding whether taking over is right for you, we can properly explore what saying yes would mean, what you would need to make the business your own and under which circumstances taking over would or would not make sense for you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf the transition is already happening, we can look at what still needs attention, where responsibilities or authority need to shift, which expectations need to become explicit and what would make the handover work better in everyday business life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe can also prepare for an important conversation, compare different transition scenarios or work through a proposed arrangement and ask a very practical question: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ewhat would this actually look like once everyone goes back to work on Monday, and what would your Sundays look like for the next five years?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou leave with decisions made, expectations clarified, roles or responsibilities better defined, assumptions identified and a much sharper picture of your own place in the transition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA family business already has a history. The interesting question is what you want to build with it next.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eFounder, co-founder \u0026amp; incoming investment\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eYour business is growing, investment is coming in or the structure around you is about to change.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou may be bringing in a new investor, preparing for another funding round or diluting further. Perhaps your own role is changing as the company grows. Perhaps the dynamic between you and your co-founder needs another conversation before the next phase begins. Or perhaps everything is going brilliantly and you simply want to understand what the decisions in front of you could set in motion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThere can be a lot to be excited about here. There can also be a lot worth thinking through while you still have the space to do so.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eWhat happens to your position as a founder? What are you comfortable giving up, and what matters enough to protect? How could new investors change the way the company works in practice? Where will decision-making authority sit? What do you want your own role to become as the business grows? And are you and your co-founder still working towards the same version of the future?\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe can compare scenarios, think through further dilution, untangle different interests, test assumptions, pressure-test a decision or work through something you know needs to become clearer before the next step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe can also zoom out further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eIf everything goes well and the company becomes considerably larger, do the choices you are making now still make sense? What becomes possible? What changes for you? Which responsibilities do you actually want to keep? What kind of founder do you want to be in the next version of the company? And what would you rather decide deliberately now than discover by accident later?\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou leave with decisions made, scenarios compared, assumptions tested, a much clearer sense of your own position or a list of questions you now know need answering before the next step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd you certainly do not need to arrive with a problem. Sometimes the opportunity in front of you is brilliant. You simply want to make sure you are making equally good decisions around it.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow we work\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eBefore we meet, I’ll ask you for some context: who is involved, what is changing, where things currently stand and what you would like us to work on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSend me anything that helps me understand the situation. That might be a proposal, notes, an ownership structure, a role description, a scenario you are considering or simply the context in your own words.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou do not need to turn it into a polished explanation for me. I know how to read between the lines. With my background, I understand the more formal side of these transitions. Our work together here focuses on the business and human questions around them: the roles, interests, decisions, relationships and realities that determine what an arrangement will actually feel like once it leaves the spreadsheet and becomes everyday life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI prepare beforehand, so when we meet, we can get straight into the good stuff.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe think, question, compare and work things through together. I bring business judgement, strategic thinking and an independent perspective, and I am very happy to ask the question everyone else has been carefully walking around.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe might compare two possible routes, look at what a decision sets in motion, untangle different interests, test an assumption, sharpen your own position or work out which conversations and decisions need to happen, and in what order.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI look for the gap between what has been discussed and what the business will actually need once the changes settle. So you could say I am there to help you see the situation clearly, understand what it asks of the business and the people involved and think a few moves ahead.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhere legal, tax, valuation or financial advice is needed, those questions belong with the relevant specialist. This session does not replace that work. It helps us work through the business decisions around it and identify the questions worth taking into those conversations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe goal of our session is simple: use our time well, get somewhere meaningful and leave you considerably clearer about what comes next.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSee you soon,\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMeer\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003ePractical details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDuration\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e120 or 180 minutes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFormat\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eOnline worldwide or in person in the Netherlands. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTime zone\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEurope\/Amsterdam. Your local time will be shown in the booking tool.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAppointment\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eFor an online session, choose an available appointment during booking. Your personal welcome email will arrive automatically with everything you need for the session.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePrefer to meet in person? Choose the day and approximate time that suits you best and email me after booking. We'll arrange the exact time and location together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePreparation\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eAfter booking, I'll send you a short intake so you can give me the context and share anything useful for me to look at beforehand. No polished brief needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRecording\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe session is not recorded by default. You are very welcome to take notes while we work.\u003c\/span\u003e\u003c\/p\u003e","brand":"Memblee","offers":[{"title":"120 min \/ Yes: I'll send it your way \/ English","offer_id":59370997842265,"sku":null,"price":440.0,"currency_code":"EUR","in_stock":true},{"title":"120 min \/ Not needed \/ English","offer_id":59428558766425,"sku":null,"price":440.0,"currency_code":"EUR","in_stock":true},{"title":"180 min \/ Yes: I'll send it your way \/ English","offer_id":59428531044697,"sku":null,"price":659.0,"currency_code":"EUR","in_stock":true},{"title":"180 min \/ Not needed \/ English","offer_id":59428558799193,"sku":null,"price":659.0,"currency_code":"EUR","in_stock":true},{"title":"120 min \/ Yes: I'll send it your way \/ Nederlands","offer_id":59436360171865,"sku":null,"price":440.0,"currency_code":"EUR","in_stock":true},{"title":"120 min \/ Not needed \/ Nederlands","offer_id":59436360204633,"sku":null,"price":440.0,"currency_code":"EUR","in_stock":true},{"title":"180 min \/ Yes: I'll send it your way \/ Nederlands","offer_id":59436360237401,"sku":null,"price":659.0,"currency_code":"EUR","in_stock":true},{"title":"180 min \/ Not needed \/ Nederlands","offer_id":59436360270169,"sku":null,"price":659.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1079\/3520\/3673\/files\/Transitiesessie.png?v=1790248299"},{"product_id":"pitch-proposition","title":"Pitch \u0026 Proposition","description":"\u003cp\u003eA focused working session for making the thing you are presenting considerably easier to understand and say yes to. This is where storytelling and commercial thinking meet: getting the full picture of what you are building into a shape an investor, a stakeholder or a customer can actually follow and believe.\u003c\/p\u003e\n\n\u003cp\u003eYou may know the idea is strong and still struggle to explain it in a way that lets someone else see the same value. The offer has grown complicated. The pitch starts too far back. The deck contains everything except the reason to care. A new business idea makes perfect sense inside your own head, but every attempt to describe it seems to make it smaller or less convincing.\u003c\/p\u003e\n\n\u003cp\u003eBring it here, and we will fix it together.\u003c\/p\u003e\n\n\u003cp\u003ePitch \u0026amp; Proposition combines commercial thinking, structure and communication. We work out what you are truly selling or asking for, what the audience needs to understand and believe, and how the story should move so you reach your goal.\u003c\/p\u003e\n\n\u003ch3\u003eBring me\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003ea rough business idea you need to explain convincingly\u003c\/li\u003e\n\u003cli\u003ean existing proposition that is not landing strongly enough\u003c\/li\u003e\n\u003cli\u003ea service or offer that has become difficult to describe\u003c\/li\u003e\n\u003cli\u003ea sales pitch or partner pitch\u003c\/li\u003e\n\u003cli\u003ean investor deck\u003c\/li\u003e\n\u003cli\u003ea presentation for an important opportunity\u003c\/li\u003e\n\u003cli\u003ea new commercial story for the company\u003c\/li\u003e\n\u003cli\u003ea proposal with too much information and no clear centre\u003c\/li\u003e\n\u003cli\u003ea deck that looks finished but does not yet make the case\u003c\/li\u003e\n\u003cli\u003ea strong idea that keeps receiving confused reactions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eJust bring me what you need help with, and we will fix it in 60 to 90 minutes.\u003cbr\u003eWhat you send beforehand can be early and untidy. It can also be beautifully designed. All is fine.\u003c\/p\u003e\n\n\u003ch3\u003eGood for when you are thinking\u003c\/h3\u003e\n\n\u003cp\u003eWhat are we actually selling here? Why do people keep misunderstanding the offer? What does this audience need to believe before they can say yes? Is the proposition itself strong enough? Where should the story begin? What belongs in the pitch, and what is making it harder to follow? Which claim needs stronger evidence? How do we make the opportunity feel as convincing outside the business as it does inside it?\u003c\/p\u003e\n\n\u003cp\u003eFirst, we define the purpose of the pitch and the response it needs to create. A customer choosing an offer, a partner seeing mutual value and an investor believing in the commercial opportunity all require different arguments.\u003c\/p\u003e\n\n\u003cp\u003eThen we examine the proposition itself. We look at what is being offered, for whom, why it matters, what makes it credible and what the audience needs to understand in order to move forward.\u003c\/p\u003e\n\n\u003cp\u003eFrom there, we work on logic and structure. That can include the order of the story, the strength of the argument, missing proof, unnecessary detail, the relationship between problem and solution, the ask and the language used to make key ideas memorable.\u003c\/p\u003e\n\n\u003cp\u003eDepending on what you bring, we may reorganise a deck, rewrite the core proposition together, pressure-test claims, sharpen an offer story, identify missing evidence or build the bones of a pitch from a rough idea.\u003c\/p\u003e\n\n\u003cp\u003eThis is not copywriting only. Better wording cannot rescue a proposition that does not yet make commercial sense. We fix the thinking and the communication together.\u003c\/p\u003e\n\n\u003ch3\u003eHow this works\u003c\/h3\u003e\n\n\u003cp\u003eI bring business analysis, commercial judgement, positioning, storytelling and the ability to find the useful centre inside a large amount of material.\u003c\/p\u003e\n\n\u003cp\u003eI prepare for this session in advance, so we can get to work quickly. I will tell you which part is convincing, where the logic breaks, what the audience is likely to question and which slide or sentence is doing far less work than everyone hopes.\u003c\/p\u003e\n\n\u003cp\u003eI can move between the company behind the pitch and the person receiving it, so the story remains true to the business while becoming much easier for someone else to follow.\u003c\/p\u003e\n\n\u003cp\u003eTell me who the audience is, what response you need and where the current idea, proposition or material is falling short.\u003c\/p\u003e\n\n\u003cp\u003eYou can share the rough version.\u003cbr\u003eBring the rough version.\u003c\/p\u003e\n\n\u003cp\u003eSee you soon,\u003cbr\u003eMeer\u003c\/p\u003e\n\n\u003ch3\u003ePractical details\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eDuration\u003c\/strong\u003e\u003cbr\u003e60 or 90 minutes\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e\u003cbr\u003eOnline worldwide, in person in the Netherlands\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTime zone\u003c\/strong\u003e\u003cbr\u003eEurope\/Amsterdam. Your local time will be shown in the booking tool.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBefore the session\u003c\/strong\u003e\u003cbr\u003eBring the current material, even if it is rough: a deck, proposal, offer page, notes, voice memo summary or the idea as you currently explain it.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eContext\u003c\/strong\u003e\u003cbr\u003eHave any relevant audience context, proof, numbers or feedback available too. You can send these along with your material before we meet.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat you receive\u003c\/strong\u003e\u003cbr\u003eThe thinking, decisions, structure and live work we develop together during the session are the deliverable.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNot included\u003c\/strong\u003e\u003cbr\u003eThere is no standard finished deck, written proposition or predetermined outcome afterwards. We use our time together to its full potential, and what we create will depend on what you bring, what the work actually needs and how much we can meaningfully cover within the session. That does not mean leaving with half an answer. We make sure the work reaches a clear, useful point, so you know what stands, what comes next and how to move forward.\u003c\/p\u003e","brand":"Memblee","offers":[{"title":"60 min \/ English","offer_id":59371002954073,"sku":null,"price":130.0,"currency_code":"EUR","in_stock":true},{"title":"90 min \/ English","offer_id":59371002986841,"sku":null,"price":178.0,"currency_code":"EUR","in_stock":true},{"title":"60 min \/ Nederlands","offer_id":59436359909721,"sku":null,"price":130.0,"currency_code":"EUR","in_stock":true},{"title":"90 min \/ Nederlands","offer_id":59436359942489,"sku":null,"price":178.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1079\/3520\/3673\/files\/PitchSessionMemblee.png?v=1790247271"}],"url":"https:\/\/www.memblee.shop\/collections\/strategy-sessions.oembed","provider":"Memblee","version":"1.0","type":"link"}