{"product_id":"pitch-proposition","title":"Pitch \u0026 Proposition","description":"\u003cp\u003eA focused working session for making the thing you are presenting considerably easier to understand and say yes to. This is where storytelling and commercial thinking meet: getting the full picture of what you are building into a shape an investor, a stakeholder or a customer can actually follow and believe.\u003c\/p\u003e\n\n\u003cp\u003eYou may know the idea is strong and still struggle to explain it in a way that lets someone else see the same value. The offer has grown complicated. The pitch starts too far back. The deck contains everything except the reason to care. A new business idea makes perfect sense inside your own head, but every attempt to describe it seems to make it smaller or less convincing.\u003c\/p\u003e\n\n\u003cp\u003eBring it here, and we will fix it together.\u003c\/p\u003e\n\n\u003cp\u003ePitch \u0026amp; Proposition combines commercial thinking, structure and communication. We work out what you are truly selling or asking for, what the audience needs to understand and believe, and how the story should move so you reach your goal.\u003c\/p\u003e\n\n\u003ch3\u003eBring me\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003ea rough business idea you need to explain convincingly\u003c\/li\u003e\n\u003cli\u003ean existing proposition that is not landing strongly enough\u003c\/li\u003e\n\u003cli\u003ea service or offer that has become difficult to describe\u003c\/li\u003e\n\u003cli\u003ea sales pitch or partner pitch\u003c\/li\u003e\n\u003cli\u003ean investor deck\u003c\/li\u003e\n\u003cli\u003ea presentation for an important opportunity\u003c\/li\u003e\n\u003cli\u003ea new commercial story for the company\u003c\/li\u003e\n\u003cli\u003ea proposal with too much information and no clear centre\u003c\/li\u003e\n\u003cli\u003ea deck that looks finished but does not yet make the case\u003c\/li\u003e\n\u003cli\u003ea strong idea that keeps receiving confused reactions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eJust bring me what you need help with, and we will fix it in 60 to 90 minutes.\u003cbr\u003eWhat you send beforehand can be early and untidy. It can also be beautifully designed. All is fine.\u003c\/p\u003e\n\n\u003ch3\u003eGood for when you are thinking\u003c\/h3\u003e\n\n\u003cp\u003eWhat are we actually selling here? Why do people keep misunderstanding the offer? What does this audience need to believe before they can say yes? Is the proposition itself strong enough? Where should the story begin? What belongs in the pitch, and what is making it harder to follow? Which claim needs stronger evidence? How do we make the opportunity feel as convincing outside the business as it does inside it?\u003c\/p\u003e\n\n\u003cp\u003eFirst, we define the purpose of the pitch and the response it needs to create. A customer choosing an offer, a partner seeing mutual value and an investor believing in the commercial opportunity all require different arguments.\u003c\/p\u003e\n\n\u003cp\u003eThen we examine the proposition itself. We look at what is being offered, for whom, why it matters, what makes it credible and what the audience needs to understand in order to move forward.\u003c\/p\u003e\n\n\u003cp\u003eFrom there, we work on logic and structure. That can include the order of the story, the strength of the argument, missing proof, unnecessary detail, the relationship between problem and solution, the ask and the language used to make key ideas memorable.\u003c\/p\u003e\n\n\u003cp\u003eDepending on what you bring, we may reorganise a deck, rewrite the core proposition together, pressure-test claims, sharpen an offer story, identify missing evidence or build the bones of a pitch from a rough idea.\u003c\/p\u003e\n\n\u003cp\u003eThis is not copywriting only. Better wording cannot rescue a proposition that does not yet make commercial sense. We fix the thinking and the communication together.\u003c\/p\u003e\n\n\u003ch3\u003eHow this works\u003c\/h3\u003e\n\n\u003cp\u003eI bring business analysis, commercial judgement, positioning, storytelling and the ability to find the useful centre inside a large amount of material.\u003c\/p\u003e\n\n\u003cp\u003eI prepare for this session in advance, so we can get to work quickly. I will tell you which part is convincing, where the logic breaks, what the audience is likely to question and which slide or sentence is doing far less work than everyone hopes.\u003c\/p\u003e\n\n\u003cp\u003eI can move between the company behind the pitch and the person receiving it, so the story remains true to the business while becoming much easier for someone else to follow.\u003c\/p\u003e\n\n\u003cp\u003eTell me who the audience is, what response you need and where the current idea, proposition or material is falling short.\u003c\/p\u003e\n\n\u003cp\u003eYou can share the rough version.\u003cbr\u003eBring the rough version.\u003c\/p\u003e\n\n\u003cp\u003eSee you soon,\u003cbr\u003eMeer\u003c\/p\u003e\n\n\u003ch3\u003ePractical details\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eDuration\u003c\/strong\u003e\u003cbr\u003e60 or 90 minutes\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e\u003cbr\u003eOnline worldwide, in person in the Netherlands\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTime zone\u003c\/strong\u003e\u003cbr\u003eEurope\/Amsterdam. Your local time will be shown in the booking tool.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBefore the session\u003c\/strong\u003e\u003cbr\u003eBring the current material, even if it is rough: a deck, proposal, offer page, notes, voice memo summary or the idea as you currently explain it.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eContext\u003c\/strong\u003e\u003cbr\u003eHave any relevant audience context, proof, numbers or feedback available too. You can send these along with your material before we meet.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat you receive\u003c\/strong\u003e\u003cbr\u003eThe thinking, decisions, structure and live work we develop together during the session are the deliverable.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNot included\u003c\/strong\u003e\u003cbr\u003eThere is no standard finished deck, written proposition or predetermined outcome afterwards. We use our time together to its full potential, and what we create will depend on what you bring, what the work actually needs and how much we can meaningfully cover within the session. That does not mean leaving with half an answer. We make sure the work reaches a clear, useful point, so you know what stands, what comes next and how to move forward.\u003c\/p\u003e","brand":"Memblee","offers":[{"title":"60 min \/ English","offer_id":59371002954073,"sku":null,"price":130.0,"currency_code":"EUR","in_stock":true},{"title":"90 min \/ English","offer_id":59371002986841,"sku":null,"price":178.0,"currency_code":"EUR","in_stock":true},{"title":"60 min \/ Nederlands","offer_id":59436359909721,"sku":null,"price":130.0,"currency_code":"EUR","in_stock":true},{"title":"90 min \/ Nederlands","offer_id":59436359942489,"sku":null,"price":178.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1079\/3520\/3673\/files\/PitchSessionMemblee.png?v=1790247271","url":"https:\/\/www.memblee.shop\/products\/pitch-proposition","provider":"Memblee","version":"1.0","type":"link"}